AMA Stand - EIMA 2018
Category
Commercial
Industrial
Date
2018
Work group
Torreggiani Cristian
The AMA company's exhibition stand was a real point of reference during the EIMA 2018 fair, capturing the attention of visitors and industry professionals thanks to its innovative design and captivating aesthetics. The originality of the design made the stand the protagonist of the event, creating a new experience for all those who visited the fair.
The structure is characterized by pure volumes that seem to float harmoniously on metal elements, giving life to functional and evocative spaces. On the upper floor, reserved areas for private meetings were created, while the lower floor was dedicated to welcoming visitors, offering a warm and inviting atmosphere.
A distinctive element of the stand was a large cube, located in the center of the square and covered with luminous screens, which attracted the attention of the participants. This cube enclosed a sensorial room, in which some special products were presented. The large screens provided an additional dimension to the experience, allowing the values and proposals of the AMA company to be communicated in an effective and engaging way.
The entire space was conceived as a square, with islands of interaction and large planters adorned with olive trees. This choice underlines the sensitivity of the company towards nature and agriculture, central themes in the sector in which it operates. The planters not only embellish the environment, but also create a visual and sensorial dialogue with visitors, making the stand a place of meeting and exchange.